Khyati Shah
Khyati Shah serves as the Head of Marketing at 1Point1 Solutions, where she holds the mandate to drive the company’s corporate brand strategy, communications, and demand generation efforts. In this pivotal role, Ms. Shah ensures that the organization’s narrative is articulated clearly to a diverse audience of clients, prospective partners, investors, and talent across global markets. She is responsible for aligning the marketing function with the company’s broader business goals to support expansion and revenue growth.
With a career spanning nearly two decades in brand building and strategic communications, Ms. Shah is recognized for her ability to combine analytical rigor with creative storytelling. She possesses a deep understanding of evolving digital ecosystems and shifting customer behaviors, allowing her to craft integrated marketing programs that resonate in a digital-first world. Her background includes significant expertise in financial services marketing, where she honed her skills in managing reputation and building trust through communication.
As the Head of Marketing, Ms. Shah’s leadership focuses on several key strategic pillars:
- Brand & Reputation Management: She oversees the stewardship of the 1Point1 brand, ensuring consistency in messaging and visual identity while managing the company’s corporate reputation across all media channels.
- Digital-Led Growth: She leverages technology and performance marketing strategies to drive lead generation, focusing on using clear, data-backed messaging to attract high-value enterprise clients.
- Integrated Campaign Planning: She directs the creation and execution of multi-channel marketing campaigns that bridge the gap between creative content and commercial objectives.
- Content & Communication Strategy: She architects the company’s content roadmap, utilizing storytelling to highlight 1Point1’s capabilities in customer experience innovation and technology.
At 1Point1, Ms. Shah is dedicated to strengthening the company’s market position by leveraging the intersection of trust and technology. Her work ensures that the company is not only visible but is also perceived as a thought leader in the Business Process Management sector.