Empathy That Drives Health & Revenue
Judgment-free, HIPAA-aware phone conversations, staffed by women, trained by 1Point1 that turned clicks into lifelong customers.
1Point1 offered pairing high-touch care with hard metrics.
A dedicated, female-only pod promised the cultural comfort customers deserved, while a hybrid BPM model let the same agents manage social DMs and follow-up calls, ensuring no story was ever lost in hand-offs.
Outcome-based pricing made it easy for Gynoveda to link spend to sales, and 1Point1’s split-shift/WFH schedules kept phones ringing past 8 p.m. without breaching HIPAA guidelines.
1Point1 offered the rare blend of empathy at scale and operational rigor the women’s-health brand demanded.
Building a women-centric support engine took more than extra headcount—it required a finely tuned, end-to-end system.
First, 1Point1 replaced slow email and chat threads with a one-tap “Click-to-Call” button, collapsing the sales journey from 13 back-and-forth messages to just three or four live conversations.
Once on the line, agents followed an active-listening protocol, opening with open-ended health prompts instead of scripts and earning a caller’s trust in the first 90 seconds.
Behind the scenes, smart routing sent straightforward questions straight to a product recommendation while flagging complex fertility stories for an Ayurveda MD, eliminating dead ends and raising first-call resolution.
Every interaction fed into a real-time feedback loop that tags common concerns (refills, reactions, dosage tweaks) so Gynoveda’s R&D team can iterate monthly.
Finally, a split-shift, work-from-home roster kept lines open from 7 a.m. to 11 p.m., giving Gynoveda 100 percent inquiry coverage with zero downtime despite strict labor-law limits for female staff.
Together, these levers formed a seamless, empathy-first funnel that converts at speed and scale.
Impact Your Customers Can Feel
Through 1Point1's BPM services, Gynoveda has scaled its operations, increased conversions, and boosted profitability.
The results are delivered through monthly KPIs that track service levels and customer satisfaction, providing full transparency.
1Point1 actively works on customer feedback. For common issues like product refills or medicine reactions, they follow standard operating procedures, providing clear information.
We also consolidate customer feedback and shares it with Gynoveda, enabling the company to refine its products, enhance R&D, and support manufacturing improvements.