Reimagining Airline CX with Omnichannel Support

Delivering seamless, personalized experiences to millions of flyers by integrating journey analytics, real-time decisioning, and digital support solutions.

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THE CHALLENGE:
Inefficiency, Disruption, Complexity
As India’s 5th largest airline scaled operations, it struggled to maintain a consistent and satisfying customer experience across high-volume service channels.
Disconnected systems and manual workflows created delays in handling passenger requests—much like inefficiencies seen in utility meter installation processes.
The absence of a centralized field service automation system for managing support tasks mirrored issues common in smart meter deployment solutions and utility management software, where fragmented oversight leads to operational bottlenecks.
Airlines need a digital-first, omnichannel solution to optimize service delivery.
The situation called for a transformation similar to that provided by meter installation process optimization tools—ensuring accuracy, faster turnaround, and real-time service visibility.
Business challenge graphic for case study section
Automation, Integration, Digitization

To address the fragmented and inconsistent customer service journey, 1Point1 deployed a unified omnichannel support system tailored for scalability and real-time responsiveness. Much like a meter installation management system used in the utilities sector, this solution was designed to streamline and automate workflows across all customer touchpoints.

By integrating AI-powered analytics, voice and digital support, and structured SOPs, the system provided field service automation for utilities-style precision—improving turnaround time, reducing repeat queries, and enhancing passenger satisfaction. The transformation echoed the functionality of a smart meter deployment solution, offering real-time visibility and performance optimization across all service channels.

Through structured escalation handling and centralized data access, the platform resembled an Amplex utility management system, bringing operational consistency similar to what Amplex meter deployment software delivers for energy providers. This approach not only boosted agent efficiency but also enabled utility meter installation automation–level discipline within the airline's support operations.

How 1Point1 Helped

1Point1 successfully transformed the airline’s fragmented support framework into a cohesive, digitally enabled system. By deploying an omnichannel engagement model powered by advanced analytics and real-time resolution tools, 1Point1 significantly enhanced the customer experience across booking, rescheduling, baggage queries, and feedback loops.

The transformation mirrored a field service automation system, ensuring faster ticket resolutions, consistent service delivery, and 24x7 availability. The newly implemented workflows empowered agents with structured SOPs and journey-level insights, resulting in:

  • Reduction in first response and resolution time
  • Improved CSAT scores due to consistent multichannel support
  • Lower ticket reopen rates through more accurate and effective resolutions
  • Enhanced visibility into the entire passenger support lifecycle

Just as a smart meter deployment solution brings transparency and efficiency in utility operations, 1Point1’s approach brought operational excellence and scalability to the airline’s customer support ecosystem.

CX You Can Quantify &
Impact Your Customers Can Feel
20%
Improvement
Seen in overall service quality, leading to better customer satisfaction
42%
Reduction
Seen a reduction in workload for the customer service team
24x7
Multilingual support 
handled increased customer volume at scale
More about the business solution
Solution highlight graphic demonstrating value proposition

The business solution focused on implementing an omnichannel support model with multilingual capabilities, real-time query resolution, and intelligent automation. This helped streamline passenger interactions, reduce service workloads, and improve CX consistency. Enhanced SOPs and tech-driven insights ensured scalability and high responsiveness across all customer touchpoints.