Renewal Success through Smart Campaign Automation

1Point1 enabled a leading life insurance company to increase customer renewals by automating outbound campaigns, improving engagement, and reducing contact delays.

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THE CHALLENGE:

Inconsistent Follow-ups and Delayed Engagement

Missed opportunities due to delayed outreach

Inefficient handling of disconnected calls (NC data)

Lack of structured follow-up process

Difficulty in prioritizing high-value customers

Business challenge graphic for case study section

Multi-Phase Campaigns for Timely Customer Engagement

• Day 1 Campaign: Immediate data allocation to advisors on secure servers

• Day 2 & 3 Campaigns: Automatic flow of NC data for consistent follow-up

• NC Campaigns: Persistent dialing for re-engagement after 12 churns

• Urgent Campaigns: Fast-tracking follow-ups for priority customers

Results graphic showing ROI and performance improvements

How 1Point1 Helped

• Higher policyholder engagement and reduced churn

• Improved renewal conversions from structured campaign flows

• Better responsiveness to priority cases through urgent follow-ups

CX You Can Quantify &
Impact Your Customers Can Feel

65%

Increase in Renewal Conversion Rate

50%

Reduction in Contact Delays

40%

Improvement in Customer Retention

30%

Faster Engagement with High-Priority Leads