Renewal Success through Smart Campaign Automation

1Point1 enabled a leading life insurance company to increase customer renewals by automating outbound campaigns, improving engagement, and reducing contact delays.

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THE CHALLENGE:
Inconsistent Follow-ups and Delayed Engagement
Missed opportunities due to delayed outreach
Inefficient handling of disconnected calls (NC data)
Lack of structured follow-up process
Difficulty in prioritizing high-value customers
Multi-Phase Campaigns for Timely Customer Engagement

• Day 1 Campaign: Immediate data allocation to advisors on secure servers

• Day 2 & 3 Campaigns: Automatic flow of NC data for consistent follow-up

• NC Campaigns: Persistent dialing for re-engagement after 12 churns

• Urgent Campaigns: Fast-tracking follow-ups for priority customers

How 1Point1 Helped

• Higher policyholder engagement and reduced churn

• Improved renewal conversions from structured campaign flows

• Better responsiveness to priority cases through urgent follow-ups

CX You Can Quantify &
Impact Your Customers Can Feel
65%
Increase in Renewal Conversion Rate
50%
Reduction in Contact Delays
40%
Improvement in Customer Retention
30%
Faster Engagement with High-Priority Leads
More about the business solution

1Point1’s tailored campaign automation framework ensured consistent policyholder engagement and optimized call center performance, driving measurable improvements in retention and revenue.

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