Reactivating Merchants. Reviving Revenue.

By leveraging smart segmentation, automation, and real-time tracking, 1Point1 helped reignite platform usage and generate new revenue from previously dormant merchants.

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THE CHALLENGE:

Inactive Merchant Network

Previously active merchants had drastically reduced or completely stopped transactions.

There was no structured process to:
-Segment dormant merchants
-Re-engage them effectively
-Provide targeted support

This resulted in lost revenue opportunities and weakened merchant relationships.

Business challenge graphic for case study section

Data-Led Merchant Reactivation Strategy

Implemented a comprehensive merchant reactivation solution.
Used advanced segmentation based on historical behavior and potential value.
Launched customized campaigns with tailored offers for dormant merchants.
Enabled automated follow-ups to drive re-engagement.
Deployed a support system to guide reactivated merchants and encourage consistent platform use.

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Results graphic showing ROI and performance improvements

How 1Point1 Helped

Reignited merchant engagement and platform stickiness.
Increased overall transaction volumes.
Boosted revenue generation through personalized strategies and tech-enabled support.

CX You Can Quantify &
Impact Your Customers Can Feel

65%

Increase in activity among dormant merchant segments

Growth in transaction volume from reactivated accounts

50%

Faster reactivation cycle compared to previous benchmarks

100%

Real-time visibility into performance via custom dashboards

More about the business solution

Solution highlight graphic demonstrating value proposition

Through 1Point1’s performance-driven BPM services and digital engagement expertise, the client unlocked untapped growth potential from its existing merchant network.

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With clear KPIs, live dashboards, and a personalized communication framework, our solution empowered merchants to stay active and profitable.

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Backed by 16+ years of industry experience, 5,000+ global agents, and presence across 9 delivery centers, 1Point1 helps brands reignite growth through innovative CX and DX interventions.