Reactivating Merchants. Reviving Revenue.
By leveraging smart segmentation, automation, and real-time tracking, 1Point1 helped reignite platform usage and generate new revenue from previously dormant merchants.
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THE CHALLENGE:
Inactive Merchant Network
Previously active merchants had drastically reduced or completely stopped transactions.
There was no structured process to:
-Segment dormant merchants
-Re-engage them effectively
-Provide targeted support
-Segment dormant merchants
-Re-engage them effectively
-Provide targeted support
This resulted in lost revenue opportunities and weakened merchant relationships.
Data-Led Merchant Reactivation Strategy
- Implemented a comprehensive merchant reactivation solution.
- Used advanced segmentation based on historical behavior and potential value.
- Launched customized campaigns with tailored offers for dormant merchants.
- Enabled automated follow-ups to drive re-engagement.
- Deployed a support system to guide reactivated merchants and encourage consistent platform use.
How 1Point1 Helped
- Reignited merchant engagement and platform stickiness.
- Increased overall transaction volumes.
- Boosted revenue generation through personalized strategies and tech-enabled support.
CX You Can Quantify &
Impact Your Customers Can Feel
Impact Your Customers Can Feel
65%
Increase in activity among dormant merchant segments
3x
Growth in transaction volume from reactivated accounts
50%
Faster reactivation cycle compared to previous benchmarks
100%
Real-time visibility into performance via custom dashboards
More about the business solution
Through 1Point1’s performance-driven BPM services and digital engagement expertise, the client unlocked untapped growth potential from its existing merchant network.
With clear KPIs, live dashboards, and a personalized communication framework, our solution empowered merchants to stay active and profitable.
Backed by 16+ years of industry experience, 5,000+ global agents, and presence across 9 delivery centers, 1Point1 helps brands reignite growth through innovative CX and DX interventions.